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NetGravity / Asia Pacific Ventures - Consultant & Representative



ASIA PACIFIC VENTURES CO.

CONSULTANT & REPRESENTATIVE AGREEMENT WITH

NETGRAVITY, INC.





This Consultant and Representative Agreement, herein referred to as ("Agreement"), is made by and between NetGravity, Inc., a California corporatio
n located at 1700 South Amphlett Drive, San Mateo, California 94403, USA, ("NETGRAVITY"), and Asia Pacific Ventures Co., a California limited liability company, located at 535 Middlefield Road, Suite 150, Menlo Park, California, 94025, USA ("APV"). This A
greement is effective as of June 1, 1998 (the "Effective Date").



1. BACKGROUND

NETGRAVITY develops, manufactures and/or sells Ad Management Software

(together with all upgrades, enhancements, derivatives, modifications,

amendments and new product releases developed during the term of this

Agreement, the "Technology"). NETGRAVITY hereby appoints APV as

NETGRAVITY'S independent advisor and exclusive representative to promote

and assist in the structuring and establishment of business

relationships, including introducing NETGRAVITY'S Technology to

potential partners, distributors, and/or purchasers in the Territory.

The "Territory" is the geographical region of Asia, including but not

limited to the countries of Japan, Korea, Taiwan, and Hong Kong as well

as any area mutually agreed upon for which APV will have agent



2. MAJOR RESPONSIBILITIES OF APV

APV will use reasonable commercial efforts, conditional on NETGRAVITY'S

fulfillment of its responsibilities under Section 3 below, to:



(A) Lay out the strategic plan for establishing business relationships with

key partners in the Territory.



(B) Position NETGRAVITY with leading software vendors in the Territory for

marketing, distribution, and possibly localization of NETGRAVITY'S



(C) Maintain effective relationships with NETGRAVITY business partners in

the Territory.



(D) Assist NETGRAVITY with the collection of market and technology

information and other matters in developing NETGRAVITY'S strategy in the



(E) Generate and stimulate interest in the Technology and furnish information

to NETGRAVITY in regard to market developments, trends, and prospective

partners and/or purchasers of the Technology within the markets of the



(F) Participate in sales promotion activities to benefit sales of the

Technology and assist and advise NETGRAVITY in this regard within the

markets of the Territory.



(G) Maintain the confidentiality of any materials or information provided to

APV that is clearly identified as confidential, nonpublic information,

and promptly return such materials at the request of NETGRAVITY.





The detailed responsibilities of APV and their implementation are set forth in Exhibit A attached hereto:



3. MAJOR RESPONSIBILITIES OF NETGRAVITY

NETGRAVITY will use reasonable commercial efforts to:



(A) Endeavor to fulfill orders according to any agreement negotiated by

NETGRAVITY and individual vendors in the Territory.



(B) Provide APV with appropriate corporate marketing, sales and technical

information and assistance regarding the Technology, and keep APV

informed of changes in the corporate strategy and/or Technology.



(C) Be directly responsible for all expenses of catalogues, samples,

advertisements, exhibitions and seminars created by APV for sales

promotion of NETGRAVITY or the Technology.



(D) Once APV has successfully established a business relationship with a key

partner in the Territory for NETGRAVITY, NETGRAVITY will provide

APV with a copy of the final signed NETGRAVITY/Partner agreement.





4. TERM OF AGREEMENT

This Agreement will become effective on the Effective Date and will

expire seven (7) months thereafter, unless (i) extended by mutual

agreement, (ii) terminated as provided elsewhere in this Agreement, or

(iii) terminated upon thirty (30) days written notice by either party to

the other, provided, however, that any right of APV to compensation

earned or accrued hereunder will survive any such expiration or





5. PAYMENT TERMS (A) MONTHLY RETAINER FEE: NETGRAVITY agrees to pay APV a Monthly Retainer

Fee (with the first such fee due on the Effective Date) in advance for

the services outlined in this Agreement. The Monthly Retainer Fee is for

the following time period and amount:



June 1, 1998 - December 31, 1998 $10,000 per month



NETGRAVITY agrees to pay APV the above described monthly Retainer Fees

immediately upon receipt of invoice. NETGRAVITY agrees to pay APV an

additional fee of 5% of the total Monthly Retainer Fee if payment is

received by APV later than thirty (30) days from the invoice date. All

amounts payable to APV under this Agreement must be made in U.S.

currency in the form of a written check, or by wire transfer to:

Cupertino National Bank (ABA #121141152) in the bank account of APV

numbered 003082458, or to such other account as APV shall designate.







(B) COMMISSION FOR FUNDING ARRANGEMENTS: NETGRAVITY agrees that should any

investment (equity, debt or any combination thereof), acquisition, or

joint venture be consummated, or any manufacturing, production,

distribution or joint development agreements(s) or any other business

arrangements be entered into by NETGRAVITY as a result of introductions

arranged by, negotiations performed by, or other efforts of APV,

NETGRAVITY will pay to APV a commission on the total consideration

actually received or benefits actually derived from such transaction(s)

by NETGRAVITY at any time. The commission rate will be calculated, and

the other terms of payment will be determined in accordance with Exhibit

B hereto.



(C) REVENUE COMMISSION: PURCHASE ORDER AND DELIVERY: NETGRAVITY agrees to

pay APV a commission on actual sales, defined as contracted bookings,

in the Territory during the period covered under this agreement. The

commission rate will be calculated in accordance with Exhibit B.



APV is not authorized to accept any purchase orders on behalf of

NETGRAVITY or to otherwise finalize any business agreements and/or sales

of the Technology. NETGRAVITY will be solely responsible for order

acceptance, product assembly, packaging, shipping, delivery, export

compliance, warranty arrangements and all related responsibilities in

connection with the sale of Technology in the Territory.



(D) COMMISSION PAYMENTS, REPORTS: NETGRAVITY will directly invoice all

contracts, in U.S. dollars, to its customers in the Territory. All

commission payments payable with regard to any funds received by

NETGRAVITY will be due and payable to APV within thirty (30) days of

quarter end.



(E) REIMBURSEMENT OF EXPENSES: NETGRAVITY will reimburse APV for any

reasonable traveling and entertainment (T&E) expenses incurred by APV in

fulfilling its duties hereunder, subject to any exceptions expressly

stated in this Agreement or communicated in writing to APV prior to

incurring such expenses. APV will not make trips or incur other

significant expenses without receiving prior approval from NETGRAVITY.

T&E includes, but is not limited to, airfare, hotel, taxi, bus,

limousine, rental car, meals, telephone, and facsimile charges. Either

party may propose the translation of documents into one or more

languages of the Territory, to assist APV in fulfilling its duties, and

NETGRAVITY will pay APV for translation of any documents NETGRAVITY

authorizes to be so translated. APV will provide NETGRAVITY with

accurate and reasonably detailed invoices, including receipts for

expenses incurred, and NETGRAVITY will pay APV for any of the above

expenses in accordance with such invoices immediately upon their receipt.



6. RELATIONSHIP OF PARTIES

NETGRAVITY and APV agree that APV is an independent contractor.

Personnel employed by APV who perform duties related to the Agreement

will remain under the supervision, management, and control of APV. APV

will have no authority, without NETGRAVITY'S consent, to sign or

otherwise enter into any kind of contract, undertaking or agreement on

behalf of NETGRAVITY, or to make any promise, warranty or representation

with respect to NETGRAVITY Technology except strictly in accordance with

NETGRAVITY materials provided to APV, and NETGRAVITY will not be bound

thereby unless it expressly agrees otherwise. NETGRAVITY may deal

directly with customers in the Territory. If a customer, distributor or

other business partner introduced by APV chooses to deal directly with

NETGRAVITY, NETGRAVITY will notify and consult with APV.





To Permit APV to freely devote its skilled personnel to services

hereunder, NETGRAVITY agrees that for the term of this Agreement and one

(1) year thereafter, it will not solicit or induce (i) any employee or

independent contractor of APV or (ii) any former employee of APV who was

employed by APV not less than one (1) year prior to the date of

solicitation, to terminate or breach an employment, contractual or other

relationship with APV or to become an employee of NETGRAVITY. In

addition, NETGRAVITY will not retain or accept services from anyone that

it has reason to know is using technology, know-how or information that

is proprietary to APV.



7. ASSIGNMENT OF AGREEMENT

Neither this Agreement nor any rights or obligations of either party

hereunder may be assigned without prior written consent of the other

party. Subject to the provision regarding assignments, the Agreement

will be binding upon the successors and assigns of the respective



8. TERMINATION

This Agreement may be terminated by either party upon written notice to

the other if any of the following occur: material default of this

Agreement (unless cured within thirty (30) days), receivership,

insolvency or assignment for the benefit of creditors of the other party.



9. REPRESENTATIONS OF NETGRAVITY

NETGRAVITY represents that it has the power and authority to enter into

this Agreement, and that this Agreement does not violate the terms of

any other agreement or understanding of which it is a party. NETGRAVITY

further represents that (i) it has all legal right and au...

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