Letter Agreement Regarding Advertising Space

September 6, 1996


ICON Health & Fitness, Inc. c/o Bain Capital, Inc. Two Copley Place, 7th Floor Boston, MA


Gentlemen:


The undersigned, Weider Publications, Inc. ("Publications"), hereby agrees with you as follows:


During the period from the date hereof through September 6, 1998, if ICON Health & Fitness, Inc. ("ICON") or any of its subsidiaries, provided that ICON owns or controls 80% of the voting power of such subsidiary (such subsidiaries referred to herein as the "Subsidiaries"), submits an insertion order to Publications for advertising space in any U>S. or European magazines published by Publications, Publications will offer a 40% discount (the "Discount") off the specific magazine's 1X rate on its then current rate card to ICON for each year in which: (i) in the case of magazines published by Publications in the United States, ICON and its Subsidiaries shall have purchased (which shall mean the advertising page ran in the specified magazine during the year), in the aggregate, an annual minimum of $500,000 (U.S.) of advertising space in such magazines or (ii) in the case of magazines published by Publications in Europe, ICON and its Subsidiaries shall have purchased (as defined above), in the aggregate, an annual minimum of %150,000 (U.S.) of advertising space in such magazines.


If ICON has not met the annual minimum required to receive the Discount in the U.S. or Europe, as ...