Exhibit 10.18
ADVERTISING AND PROMOTION AGREEMENT
THIS ADVERTISING AND PROMOTION AGREEMENT (the "Agreement") is made this 14
--------- day of May, 1999 (the "Effective Date") between YAHOO!, INC., a California
-------------- corporation, with offices at 3420 Central Expressway, Santa Clara, CA 95051, ("YAHOO") and E-Stamp Corporation, ("Advertiser"), a Delaware corporation, with
---------- offices at 2855 Campus Drive, San Mateo, California, 94403.
In consideration of the mutual promises contained herein, the parties agree as follows:
SECTION 1: DEFINITIONS - -------------------------
The following terms are used in this Agreement with the respective meanings set forth below:
"Advertiser Brand Features" shall mean Advertiser's trademarks, service
------------------------- marks, logos and other distinctive brand features of Advertiser.
"Advertiser Competitor" shall mean a company or a division of a company
--------------------- primarily in the business of selling U.S. electronic postage or U.S. electronic postage software. The agreed upon list of such companies at the Effective Date is as follows: Stamps.com, Pitney Bowes and Neopost. In the event Advertiser Competitor is acquired by another company which is not an Advertiser Competitor, the acquiring company, or the division of such company that assumes the business of Advertiser Competitor, shall be considered Advertiser Competitor, provided such company or division is primarily in the business of selling U.S. electronic postage or U.S. electronic postage software. From time to time, but no more than one time per calendar quarter, Advertiser may request additions to this list of Advertiser Competitors of certain companies that receive PC postage certification from the USPS. Such companies shall be included as Advertiser Competitors upon Yahoo approval, which shall not be unreasonably withheld, provided that Yahoo may honor any agreements with such newly designated Advertiser Competitors entered into prior to such designation.
"Advertiser Links" shall mean the hyperlinks placed by Yahoo in connection
---------------- with this Agreement including but not limited to those links described on Exhibit A. For the avoidance of doubt, Advertiser Links includes hyperlinks to - --------- Advertiser Site embedded in Yahoo Delivers email and the EZ Venture Program, placed in connection with this Agreement.
"Advertiser Site" shall mean the web site owned and operated by, or on
--------------- behalf of, Advertiser dedicated to the sale of electronic postage services or software and currently located at http://www.estamp.com.
--------------
"Affiliate" shall mean any entity controlled by, controlling, or under
--------- common control with a party hereto but only for so long as such control exists, where "control" means ownership of more than fifty percent of the equity
------- entitled to vote in the election of directors or if not a corporation, the corresponding managing authority.
"Click-through" shall mean the initiation of a user presence at the
------------- Advertiser Site that originated from an Advertiser Link as recorded by Yahoo's advertiser reporting system.
"EZ Venture Promotion" shall mean that Yahoo promotional program, the
-------------------- specifications of which are attached as Exhibit E hereof.
"Included Pages" shall mean those pages on the Yahoo Properties containing
-------------- Advertiser Links. Included Pages includes EZ Venture Promotion pages containing Advertiser Links but excludes Yahoo Direct email messages delivered by Yahoo in connection with this Agreement.
"Jump Page" shall mean the page of the Advertiser Site dedicated to the
--------- promotion of electronic postage services or software which is the first page a user sees when clicking on an Advertiser Link (other than a Promotion Link) and which includes an application for a user to sign up for such services or a direct hyperlink to such application.
"Launch Date" shall mean the date on which the program described herein is
----------- launched and by which Advertiser Site is Fully Operational (as defined in Section 5.3 hereof), which date is originally scheduled as July 15, 1999.
"Promotion Link" shall mean a front page graphic link which: (a) contains
-------------- Advertiser brand features, (b) has dimensions no larger than 230 pixels wide by 33 pixels high, (c) may contain animation of up to 6 seconds with no looping, (d) has a maximum file size of three (3) kilobytes, (e) conforms to Yahoo's promotional specifications and guidelines, which may be amended by Yahoo from time-to-time, and (f) links to a promotional Jump Page.
"Yahoo Brand Features" shall mean Yahoo's trademarks, service marks, logos
-------------------- and other distinctive brand features of Yahoo.
"Yahoo Post Office" shall mean a Yahoo Property, under the editorial
----------------- control of Yahoo, dedicated to postal content and services.
"Yahoo Main Site" shall mean Yahoo's principal U.S. based directory to the
--------------- World Wide Web currently located at http://www.yahoo.com.
"Yahoo Properties" shall mean any Yahoo branded or co-branded media
---------------- properties, including, without limitation, global Internet guides that are developed in whole or in part by Yahoo or its Affiliates. A description of certain applicable Yahoo Properties can be found on Exhibit A.
---------
SECTION 2: THE PROGRAM - -------------------------
2.1 Program Elements. Yahoo shall make available a program comprised of
the elements set forth in this Section 2.1 (the "Program")
(a) Advertiser Links. During the Term of the Agreement Yahoo shall
----------------
place the Advertiser Links as specified on Exhibit A.
Notwithstanding the foregoing, Yahoo reserves the right, at its
sole discretion, to remove keywords and category pages set forth
in Exhibit A, which it reasonably believes are trademarks,
tradenames, product names or brand names belonging to an entity
not party to this Agreement, and substitute such words with
inventory. The Yahoo Post Office shall be launched by Yahoo by
the Launch Date or July 15, 1999, whichever is later. Yahoo may
launch the Yahoo Post Office prior to such date provided the
exclusivity provisions of Section 6.3 shall still apply.
(b) Front Page Promotions. During the Term, Yahoo shall include
----------------------
Advertiser in one multi-sponsor promotion on the Front Page of
the Yahoo Main Site. Such front page promotion shall (i) be
subject to available inventory, it being understood and agreed
that the promotion will be scheduled as close to the Launch Date
as possible, (ii) continue for at least one week, and (iii) be
conducted in accordance with Yahoo's then current standard
policies and procedures for promotions (including but not limited
to those policies pertaining to user information) and applicable
law. Yahoo shall place a Promotion Link on the Front Page in
connection with such promotion.
(c) EZ Venture Promotion. Commencing after the Launch Date and
---------------------
continuing to the extent possible through Period 1 (as defined in
Section 2.3 below), Yahoo shall include Advertiser in an EZ
Venture Promotion.
(d) Yahoo Delivers. During Period 1 (as defined in Section 2.3
---------------
below), Yahoo will send a total of [***] emails to Yahoo users
that have opted to participate in the receipt of emails as part
of the registration process for Yahoo. Such emails will be
targeted and contain content as mutually agreed to by the
parties. The email will comply with the guidelines and
specifications provided in Exhibit A.
2.2 Advertiser Link Requirements. As requested by Yahoo from time to time,
----------------------------
Advertiser shall execute the standard Yahoo insertion order set forth in
Exhibit C in connection with all Advertiser Links for administrative
purposes only. The standard terms and conditions generally attached to such
insertion order shall not apply. Advertiser shall provide all materials for
the Advertiser Links in accordance with Yahoo's policies in effect from
time to time regarding (i) the manner of transmission to Yahoo, (ii) the
lead-time prior to publication, (iii) content/creative and (iv) promotions.
Such policies may be found at www.yahoo.com/docs/advertising and the
------------------------------
current version of the most relevant such policies are attached as Exhibit
F. Yahoo shall not be required to publish any Advertiser Link that is not
received in accordance with such policies. All contents of Advertiser Links
are subject to Yahoo's approval. Yahoo reserves the right to reject or
cancel any Advertiser Link, at any time, for any reason whatsoever
(including belief by Yahoo that placement of Advertiser Link may subject
Yahoo to criminal or civil liability). In the event of such cancellation,
and provided Advertiser is not otherwise in breach of this Agreement, Yahoo
shall work with Advertiser to promptly replace such Advertiser Link with an
acceptable Advertiser Link. All Advertiser Links provided by Advertiser
must be in compliance with and contain all disclosures required by all
applicable U.S. federal, state and local laws, rules and regulations,
including, without limitation, consumer protection laws and rules and
regulations governing product claims, truth in labeling, and false
[***] Confidential treatment has been requested for the bracketed portions. The confidential redacted portion has been omitted and filed separately with the Securities and Exchange Commission.
2.3 Performance Guarantees. During the Term and subject to Section 5.3
----------------------
hereof: (a) Yahoo shall deliver a minimum of [***] page views of the
Included Pages, ("Total Page Views") and shall use reasonable efforts to
deliver such Total Page Views in accordance with the following schedule:
(5/14/99 - 12/31/99, "Period 1")(1/1/00-6/30/00) ("Period 2") - ------------------------------------------------------------- [***]% ([***] page views) [***]% ([***] page views)
(7/1/00-12/31/00) ("Period 3") - ------------------------------ [***]% ([***] page views)
(includes all EZ Venture clicks)
In the event Yahoo fails to deliver the percentage of the Total Page Views
required during Period 1 or 2, Yahoo will "make good" the shortfall during
the following period, and in the event the failure occurs with respect to
Period 3, Yahoo will "make good" the shortfall during the six month period
following the expiration of Period 3.
(b) Yahoo shall deliver page views of the various Advertiser Links in the
quantities provided in Exhibit A.
(c) Yahoo shall deliver [***] page views of the Promotion Link in
connection with the Promotion provided in accordance with Section 2.1(b)
(d) Yahoo shall deliver [***] clicks to an offer page in connection with
the EZ Venture Promotion provided in accordance with Section 2.1(c).
(e) Yahoo shall deliver [***] emails in accordance with Section 2.1(d)
during Period 1.
(f) In the event, by the end of the Term, Yahoo fails to deliver (i) the
Total Page Views under Section 2.3(a), (ii) the page views provided in
Sections 2.3(b) and 2.3(c), (iii) the clicks provided in Section 2.3(d), or
(iv) the Yahoo Delivers email messages provided in Section 2.3(e), Yahoo
will "make good" the shortfall by extending its obligations in similar
areas and placement as those described in Section 2.3, as mutually agreed
upon, beyond the end of the Term until such obligations are satisfied. This
section 2.3 sets forth the entire liability of Yahoo, and Advertiser's sole
remedy for Yahoo's breach of its obligations under Section 2.1 or Yahoo's
failure to deliver the number of page views described in this Sections 2.3.
2.4 Delivery Statistics. Delivery statistics provided by Yahoo are the
-------------------
official, definitive measurements of Yahoo's performance of its delivery
obligations hereunder (or under any related insertion order). No other such
statistics (including any provided by Advertiser or a third party ad
server) shall be accepted by Yahoo. Yahoo represents that the process and
technology used to generate such statistics have been certified and audited
by an independent agency.
SECTION 3: COMPENSATION
------------
[***] Confidential treatment has been requested for the bracketed portions. The confidential redacted portion has been omitted and filed separately with the Securities and Exchange Commission.
3.1 Slotting Fee and Holding Fee. Advertiser shall pay Yahoo a non-
----------------------------
refundable slotting fee of three million three hundred thousand dollars
($3,300,000) and a non-refundable, non-creditable holding fee of seven
hundred thousand dollars ($700,000) as set forth below. Except for the
first two payments which shall be made on the dates set forth below, such
amounts shall be paid to Yahoo within thirty (30) days after receipt of
invoice submitted in accordance with Section 3.2 below but no earlier than
the dates set forth below.
Upon signing of the Agreement: $500,000
May 14, 1999 $ 20,000
July 1, 1999 $280,000
September 15, 1999 $520,000
December 15, 1999 $670,000
March 15, 2000 $670,000
June 15, 2000 $670,000
September 15, 2000 $670,000
The first seven hundred thousand dollars ($700,000) to be paid are
designated as a holding fee for the Program ("Holding Fee"). The Holding
Fee shall be earned by Yahoo as follows:
May 14, 1999 -- May 31, 1999 $ 76,000
June 1, 1999 -- June 30, 1999 $156,000
July 1, 1999 - July 31, 1999 $156,000
August 1, 1999 -- August 31, 1999 $156,000
September 1, 1999 -- September 30, 1999 $156,000
If the Launch Date occurs prior to September 30, 1999, the number of days
between the Launch Date and September 30, 1999 shall be calculated. The
portion of the Holding Fee corresponding to this number of days (according
to the schedule above) shall be applied as an additional slotting fee. The
remaining $3,300,000 of the slotting fee shall be creditable only in
connection with Section 5.3(d).
3.2 Payment Information. Except for the first two payments, Yahoo shall
-------------------
submit invoices to Advertiser thirty (30) days prior to the date of payment
set forth above. All scheduled payments pursuant to Sections 3.1 above
shall be made by Advertiser via wire transfer into Yahoo's main account
pursuant to the wire transfer instructions set forth on Exhibit D. All
payments to Yahoo shall be exclusive of sales, use or value-added taxes
(other than taxes based on Yahoo's net income), which taxes shall be the
sole responsibility of Advertiser.
3.3 Late Payments. Any portion of the above payments which has not been
-------------
paid to Yahoo on the dates set forth above shall bear interest at the
lesser of (i) one and one-half percent (1.5%) per month or (ii) the maximum
amount allowed by law.
SECTION 4: INDEMNIFICATION - --------------------------
4.1 Advertiser Indemnification. Advertiser, at its own expense, will
--------------------------
indemnify, defend and hold harmless Yahoo and its employees,
representatives, agents and Affiliates, against any claim, suit, action, or
other proceeding brought against Yahoo based on or arising from a claim
that any Advertiser Brand Feature, content, material, product, information,
software data or service produced, distributed, offered or provided by
Advertiser, including, without limitation, the distribution of postage, or
any material presented on any site on the Internet produced, maintained, or
published by Advertiser, infringes in any manner any copyright, patent,
trademark, trade secret or any other intellectual property right of any
third party, is or contains any material or information that is obscene,
defamatory, libelous, slanderous, or that violates any law or regulation,
is negligently performed, or otherwise violates or breaches any duty
toward, or rights of any person or entity, including, without limitation,
rights of publicity, privacy or personality, or has otherwise resulted in
any consumer fraud, product liability, tort, breach of contract, injury,
damage or harm of any kind to any person or entity; provided, however, that
in any such case: (x) Yahoo provides Advertiser with prompt notice of any
such claim, (y)Yahoo permits Advertiser to assume and control the defense
of such action upon Advertiser's written acknowledgment of the obligation
to indemnify and (z) upon Advertiser's written request, and at no expense
to Yahoo, Yahoo will provide to Advertiser all available information and
assistance necessary for Advertiser to defend such claim. Advertiser will
not enter into any settlement or compromise of any such claim without
Yahoo's prior written consent, which shall not be unreasonably withheld.
Advertiser will pay any and all costs, damages, and expenses, including,
but not limited to, reasonable attorneys' fees and costs awarded against or
otherwise incurred by Yahoo in connection with or arising from any such
claim, suit, action or proceeding. The aforementioned indemnification shall
not apply to the extent such claims (i) are not somehow related to this
Agreement, (ii) have occurred as a result of Yahoo breaching its
obligations under this Agreement or (iii) have occurred as a result of
Yahoo modifying, without Advertiser authorization, Advertiser materials
provided by Advertiser pursuant to this Agreement.
4.2 Limitation of Liability.
-----------------------
EXCEPT AS PROVIDED IN THIS SECTION 4, UNDER NO CIRCUMSTANCES SHALL
ADVERTISER, YAHOO, OR ANY AFFILIATE BE LIABLE TO THE OTHER PARTY FOR
INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES ARISING
FROM THIS AGREEMENT, EVEN IF THAT PARTY HAS BEEN ADVISED OF THE POSSIBILITY
OF SUCH DAMAGES, SUCH AS, BUT NOT LIMITED TO, LOSS OF REVENUE OR
ANTICIPATED PROFITS OR LOST BUSINESS.
SECTION 5: TERM AND TERMINATION - -------------------------------
5.1 Term and Renewals. The Term of this Agreement shall commence on May 14,
-----------------
1999 and expire on December 31, 2000, unless earlier terminated as provided
in this Agreement.
5.2 Termination for Cause. This Agreement may be terminated at any time by
----------------------
either party: (i) immediately upon written notice if the other party: (a)
is declared insolvent by an administrative party; (b) files a petition in
bankruptcy; or (c) makes an assignment for the benefit of its creditors; or
(ii) upon the expiration of thirty (30) days after written notice to the
other party of such other party's breach of any of its obligations under
this Agreement in any material respect (ten (10) days in the case of a
failure to pay), which breach is not remedied within such thirty (30) or
ten (10) day period as applicable. Failure to make payments as set forth
herein shall be deemed a material breach of this Agreement giving rise to
the notice and cure provisions set forth above and the right by Yahoo to
suspend performance hereunder until such breach is cured. Any termination
pursuant to Section 5.2 shall be without any liability or obligation of the
terminating party, other than with respect to any breach of this Agreement
prior to termination. For the avoidance of doubt, if this Agreement is
terminated by Advertiser for Yahoo's breach, Advertiser shall have no
obligation to make any payments payable after the date of termination.
However, Slotting Fee payments made prior to the date of termination
representing page views not delivered or foregone (as calculated on a daily
basis per the schedule provided in 2.3(a)) shall not be refunded, but shall
be creditable against Advertiser's future placements of advertising,
promotions, email deliveries, hyperlinks and any other related services
made available by Yahoo to third parties or Advertiser from time to time
based on availability and then current rates ). The first $200,000 of any
such credits must be applied by June 30, 2000 and any remaining credits
must be applied prior to December 31, 2000.
5.3 Pro-ration Periods.
------------------
(a) First Pro-ration Period. This Agreement is being executed with
-----------------------
the understanding that by July 15, 1999, Advertiser shall have
secured the appropriate clearances and licenses in the United
States to legally sell electronic postage and electronic postage
software ("USPS PC Postage Certification"), and shall be
technically and operationally able to conduct commerce on
Advertiser Site on a nationwide scale (along with this
certification, "Fully Operational"). In the event Advertiser is
not Fully Operational by September 30, 1999, both parties shall
mutually agree to a new Laun ...
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