Advertising Insertion Order

EXHIBIT 10.27


CONFIDENTIAL MATERIALS OMITTED AND FILED SEPARATELY
WITH THE SECURITIES AND EXCHANGE COMMISSION.
ASTERISKS DENOTE OMISSIONS.


Page 1 of Order 18394


YAHOO! Advertising Insertion Order


http://www.yahoo.com


- ------------------------------------------------------------------------------------------------------------------
ORDER # 18394 SALES CONTACT Chris Williams
REVISION 0 PHONE 212-508-0244
TYPE EMAIL chris@yahoo-inc.com
DATE 9/28/98 FAX 212-750-5817


ADVERTISER THE VITAMIN SHOPPE


CAMPAIGN


URL www.vitaminshoppe.com AGENCY
ADDRESS 4700 Westside Ave ADDRESS
North Bergen, NJ 07047


CONTACT Miriam Neshewat CONTACT
PHONE 201.866.7711 FAX 201.583.1834 PHONE FAX
EMAIL mnesh@vitaminshoppe.com EMAIL START DATE: [*****] END DATE: [*****] CONTRACT LENGTH: [*****] days BILL TO: Advertiser - ------------------------------------------------------------------------------------------------------------------ POSITION TOTAL PAGE VIEWS TOTAL AMOUNT
---------------- ------------


MAIN SITE COST: [*****] [*****]
CATEGORIES [*****] [*****]
[*****] [*****] /directory/Health*
[*****] [*****] /directory/Health*
[*****] [*****] /directory/Health*
[*****] [*****] /directory/Health*
[*****] [*****] /directory/Health*
[*****] [*****] /directory/Health*
[*****] [*****] /directory/Health*
[*****] [*****] /directory/Health*
[*****] [*****] /directory/Health*
[*****] [*****] /directory/Health*
[*****] [*****] /directory/Health*
[*****] [*****] /directory/Health*
[*****] [*****] /directory/Health*


- ------------------------------------------------------------------------------------------------------------------ Other Instructions: TERMS: Net 30 Days
BILLING: Monthly


MATERIALS: Banners; Banner requirements are posted at http://www.yahoo.com/docs/advertising. DELIVERY: ALL MATERIALS AND ANY CHANGES MUST BE DELIVERED AT LEAST 4 BUSINESS DAYS IN ADVANCE TO THE EMAIL ADDRESS SPECIFIED FOR YOUR REGION AT: HTTP://WWW.YAHOO.COM/DOCS/ADVERTISING/SUBMIT.HTML. A Yahoo! insertion order number and flight dates must be referenced in all correspondence. Yahoo! will not issue any credit or make good due to late or incorrectly submitted banners and/or late or incomplete information.


TERMS AND CONDITIONS: This insertion order is subject to the terms and conditions ("Standard Terms") attached hereto as Exhibit A of this Insertion Order, and such Standard Terms are made a part of this insertion order by reference. The signatory of this Insertion Order represents that he has read and agrees to such Standard Terms.


This insertion order is valid for three (3) business days from the date of this order. This agreement is non-cancelable.


AUTHORIZED BY: /s/ Larry M. Segall PHONE: 201-866-7711 DATE: 10/6/98
------------------- ---------- ---------------


PRODUCTION CONTACT: [SIGNATORY] PHONE: EMAIL:
---------------- ---------- ----------------


Please return to Yahoo Sales Operations Dept. Yahoo! Inc.
Fax # (408) 616-3751 3400 Central Expressway,
Suite 201
Santa Clara, CA 95051


2
CONFIDENTIAL MATERIALS OMITTED AND FILED SEPARATELY
WITH THE SECURITIES AND EXCHANGE COMMISSION.
ASTERISKS DENOTE OMISSIONS.


Page 2 of Order 18394


YAHOO! Advertising Insertion Order


http://www.yahoo.com


POSITION TOTAL PAGE VIEWS TOTAL AMOUNT - -------- - ...