Agreement For Marketing Programs

EXHIBIT 10.32 The Coca-Cola Company Coca-Cola North America Division March 11, 2002 Mr. John R. Alm President and Chief Operating Officer Coca-Cola Enterprises Inc. P. O. Box 1778 Atlanta, Georgia 30301 Dear John: This letter agreement (" Agreement" ) concerns the introduction of various products of The Coca-Cola Company, acting by and through its Coca-Cola North America Division (the " Company" ) by Coca-Cola Enterprises Inc. and its bottling affiliates and subsidiaries (" CCE" ) in the former Herb bottling territories identified on Exhibit A attached hereto (the " Territories" ), according to the following terms: As soon as reasonably possible, with an agreed target date of February 1, 2002, CCE will introduce: (1) Minute Maid Orange soda in the Territories where it currently distributes orange flavored soft drink(s); (2) Fanta or Minute Maid fruit-flavored soft drinks in the Territories where it currently distributes grape, strawberry or Tahitian fruit flavored soft drinks; (3) Minute Maid Fruit Punch in the Territories where it currently distributes fruit punch beverages; and (4) Minute Maid Lemonade in the Territories where it currently distributes a lemonade beverage. In addition, to the extent not precluded by any preexisting legally binding agreement, CCE agrees to consider in good faith the introduction, as soon as reasonably possible in the Territories where it currently distributes a mixer line, of any line of mixers offered by Company in the future under trademarks licensed to or owned by Company (" Company Mixers" ). (All Minute Maid brands, Fanta and Company Mixers are herein referred to collectively as the " Beverages" ). CCE agrees to execute new or amended standard bottling and distribution agreements (" Bottling Agreements" ) for the Beverages covering all of the Territories that provide for the continued marketing of these brands as CCE' s exclusive lines of soft drink flavors, lemonade, fruit punch, and, to the extent applicable, mixers, with an initial 15-year term with renewable ten-year terms. All funding set forth herein is contingent on (1) the introduction of the Beverages in applicable Territories as CCE' s sole brands in applicable beverage categories or segments; and (2) the joint development of and agreement on marketing programs (including merchandising standards) covering the introduction and continued marketing of these brands as CCE' s ...