Advertising Insertion Order

EXHIBIT 10.5



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AOL ADVERTISING INSERTION ORDER

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[LOGO OF AMERICA ONLINE APPEARS HERE]



Contract #:_____________________ AOL Salesperson: Sals Coordinator: Cluny Venables

-------------- Date:___________________________



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Advertiser Advertising Agency

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Contact Person Anne Moellering, Director, Consumer

Marketing

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Company Name Fogdog Sports

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Address - Line 1 3031 Tish Way,Suite 100

Plaza East

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Address - Line 2 San Jose, CA

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Phone # 408-615-3535

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Fax #

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Email

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SIC Code

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Advertiser IAB Category

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Billing Information

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Send Invoices to (choose one): [ ] Advertiser [ ] Agency

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Advertiser or Agency Billing

Contact Person

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Company Name

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Billing Address - Line 1

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Billing Address - Line 2

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Billing Phone #

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Billing Fax #

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Billing Email Address

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P.O. #, if applicable



CERTAIN INFORMATION IN THIS EXHIBIT HAS BEEN OMITTED AND FILED SEPARATELY WITH THE COMMISSION. CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT TO THE OMITTED PORTIONS.





Billing Schedule (select one):



[ ] If total payment due is less than or equal to $5,000 and the advertiser is new to AOL, payment is due upon signing* and must be received by AOL prior to ad flight.



[ ] If total payment due is greater than $5,000, an advertiser new to AOL must have a favorable D&B credit rating (as determined by AOL). If the new advertiser does not receive a favorable credit rating or no D&B credit rating is available, payment is due* in advance of display start date.



[ ] Given a favorable credit rating for a new advertiser or a positive payment history for a current advertiser, invoices will be due monthly commencing on the display start date, due net 30. A current advertiser with invoices past due to AOL must pay outstanding debts prior to new display start date.



* Payment Information if payment is due to AOL upon signing or prior to display start date (select one):



[ ] Payment due is greater than or equal to $100,000, please wire funds to: Acct Title: America Online, Inc., ABA: 021000021, Acct #: 323070752, The Chase Manhattan Bank, 1 Chase Manhattan Bank, New York, NY 10081.



[ ] Payment due is less than $100,000, please mail checks to: America Online, Inc., Attn: Accounts Receivable, General Post Office, P.O. Box 5696, New York, NY 10087-5696.



All amounts not paid when due and payable will bear interest from the due date at the prime rate in effect at such time. In the event of nonpayment, AOL reserves the right to immediately terminate this Agreement with written notice to Advertiser



Inventory Type (choose one): [ ] AOL Service only [ ] AOL Affiliate only

(e.g., AOL.com)

[ ] AOL Service & AOL Affiliate



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AOL Service

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AOL Inventory/Demographic* Display Display # of Ad Total Gross Total

Purchased Start Stop Ad Type Slots Price Impressions

Date Date Purchased

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See Exhibit D

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Total

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* Attach completed AOL Demographic Totals:

Profile Worksheet



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All necessary artwork and active URL's must be provided by advertiser 3 business days prior to start date.



Artwork required from Advertiser/Agency:

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[ ] 234x60 IAB Standard /7k Max [ ] 120x60 Shopping/5k Max [ ] 175x45 Chat/Mail in-box/5k Max

[ ] Special_____

* Animation is only available on selected screens. Please contact your AOL Salesperson for additional information. *



Linking URL: The HTTP/URL address to be connected to the Advertisement shall be: http:// (must be filled in)



Please send artwork and URL to (choose one):



[ ] AOLARTWEST@aol.com [ ] AOLARTEAST@aol.com [ ] CENTRALADS@aol.com

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AOL reserves the right to immediately cancel any advertising flight in the event of a material change to the nature or

content of the site linked to the Advertisement.

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AOL Affiliate (e.g., AOL.com) - --------------------------------------------------------------------------------





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AOL Affiliate (e.g., AOL.com)

Inventory

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AOL Affiliate Display Display # of Ad Total Gross Total

Inventory/Demographic* Start Stop Ad Type Slots Price Impressions

Purchased Date Date Purchased

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See Exhibit D

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* See attached package description for Totals:

any AOL.com package purchases

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Art

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All necessary artwork and active URL's must be provided by advertiser 3 business days prior to start date.





Artwork required from Advertiser/Agency :

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[_] 468x60 NF Reviews, Search Terms, My News & Hometown/12k Max/animation OK [_] 100x70 AOL.com Home Page/3k [_] 120x60 NF Home Page/2k

Max/No animation Max/No animation [_] 234x60 NF Kids Only & [_] 120x60 Instant Messenger/7.5k

Hometown/5k Max/animation OK Max/animation OK



Linking URL: The HTTP/URL address to be connected to the Advertisement shall be: http:// ________________(must be filled in)



Please send artwork and URL to (choose one):



[_] AOLWEBWEST@aol.com [_] AOLWEBEAST@aol.com [_] CENTRALADS@aol.com

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of a material change to the nature or content of the site linked to the

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Advertising Purchase Summary

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Total Price Total Impressions CPM

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AOL Networks

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AOL Affiliate

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Total Purchase Price

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(Less Agency Discount)

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Net Purchase Price Total Impressions

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The products and/or services to be offered or promoted by Advertiser in the Advertisements are as follows: Sporting Goods (specifically excluding events, event tickets and any auction or club services offered by Advertiser) (the "Advertiser's Products"). Notwithstanding the foregoing, Advertiser shall not be restricted from promoting sporting events and the sale of event tickets on the Affiliated Advertiser Site. Advertiser agrees to offer AOL the opportunity to sell on terms as the Parties shall reasonably agree on or off the AOL Network any and all event tickets offered on the Affiliated Advertiser Site, except where Advertiser is prohibited via contract or otherwise from extending such opportunity to AOL.



Impressions Commitment. In the event AOL delivers the impression commitment - ---------------------- provided for hereunder prior to the Display Stop Date, AOL may, at its option, discontinue display at such earlier time; provided, however, that AOL shall make commercially reasonable efforts to generally deliver the impression commitment evenly over the Term. Any guarantees are to impressions (as measured by AOL in accordance with its standard methodologies and protocols), not "click-throughs." In the event there is (or will be in AOL's reasonable judgment) a shortfall in impressions as of the end of a display period (a "Shortfall"), such Shortfall shall not be considered a breach of the Agreement by AOL: instead, AOL will provide Advertiser, as its sole remedy, with "makegood" impressions through comparable advertisement placements on the AOL Network which have a total value, based on AOL's then-current advertising rate card, equal to the value of the Shortfall. To the extent impressions commitments are identified without regard to specific placements, such placements will be as mutually agreed upon by AOL and Advertiser during the course of the display period. AOL reserves the right to alter Advertiser flight dates to accommodate trafficking needs or other operational needs. In such cases, AOL will make available to Advertiser comparable equivalent flight(s).



Standard Terms and Conditions. This Insertion Order (this "Insertion Order" or - ----------------------------- "Agreement") incorporates by reference AOL's standard advertising terms and conditions (the "Standard Terms"), including terms related to advertising material, payment modifications, cancellation rights, usage data, limitations of liability, disclaimers, indemnifications, use of AOL member information and





miscellaneous legal terms. Among other things, the Standard Terms provide AOL the right to cancel and remove any and all Advertisements, promotions and Impressions provided under this Insertion Order on thirty days notice to Advertiser (or upon such shorter notice as may be designated by AOL in the event that AOL believes that further display of the Advertisement will expose AOL to liability or other adverse consequences), in which case Advertiser shall only be responsible for the pro-rata portion of payments attributable to the period preceding such termination. The Standard Terms appear at keyword "Standard Ad Terms4" on the U.S.-based America Online brand service and at http://mediaspace.aol.com/adterms4.html." A hard copy of the Standard Terms will be provided to advertiser upon request. Advertiser acknowledges that it has been provided an opportunity to review the Standard Terms and agrees to be bound by them.



AUTHORIZED SIGNATURES



In order to bind the parties to this Insertion Order, their duly authorized representatives have signed their names below on the dates indicated. This Agreement (including (i) the Standard Terms, (ii) the additional terms and conditions on Exhibit A attached hereto, (iii) the definitions on Exhibit B attached hereto, the operational provisions on Exhibit C attached hereto and the Carriage Plan on Exhibit D attached hereto, each incorporated herein by reference and made a part hereof) shall be binding on both parties when signed on behalf of each party and delivered to the other party (which delivery may be accomplished by facsimile transmission of the signature pages hereto)).



AMERICA ONLINE, INC. ADVERTISER





By: /s/ David M. Colburn By: /s/ Tim Harrington



Print Name: David M. Colburn Print Name: Tim Harrington Title: Senior Vice President Title: President and CEO Date: 6/30/99 Date: 6/30/99





EXHIBIT A

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Additional Terms

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1. Payments; Late Payments; Wired Payments. Advertiser shall pay AOL a non-

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refundable guaranteed payment of [*], payable as follows:



[*]

[*]

[*]

[*]



All amounts owed under this Agreement not paid when due and payable will

bear interest from the date such amounts are due and payable at the prime

rate in effect at such time. All payments required hereunder will be paid

in immediately available, non-refundable U.S. funds wired to the "America

Online" account, Account Number 323070752 at The Chase Manhattan Bank, 1

Chase Manhattan Plaza, New York, NY 10081 (ABA: 021000021). In the event

of nonpayment, AOL reserves the right to immediately terminate this

Agreement with written notice to Advertiser.



2. Content of Affiliated Site. The Advertisements will only promote the

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Advertiser's Products. Additionally, the Affiliated Advertiser Site will

only offer the Advertiser's Products and content related thereto (except to

the extent otherwise mutually agreed upon by the parties). Advertiser will

ensure that the prices, terms and conditions for the Products in the

Affiliated Advertiser Site are no less favorable than the prices, terms and

conditions on which the Products or substantially similar products are

offered by or on behalf of Advertiser through any other distribution

channels. No sales of Advertiser's Products or any other products through

the Affiliated Advertiser Site shall be conducted (i) through a person-to-

person auction format, or (ii) in the case of sales to AOL Users, through a

fee-based club format.



3. Advertising Sales. The Parties acknowledge that Advertiser does not

currently sell such Advertisements and has currently no plans to sell such

Advertisements in the future In the event that Advertiser sells such

advertisements during the term, the Parties shall conduct good faith

negotiation of an appropriate relationship (which may include a revenue

share) concerning such Advertisements. No Interactive Service (other than

AOL or its affiliates) will be promoted in the Affiliated Advertiser Site.



4. Special Offers/Member Benefits. Advertiser will generally promote through

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the Affiliated Advertiser Site any special or promotional offers made

available by or on behalf of Advertiser through any other distribution

channels. In addition, Advertiser shall use its best faith efforts to

promote through the Affiliated Advertiser Site on a regular and consistent

basis, special offers exclusively available to AOL Users (the "AOL Special

Offers"). AOL Special Offers made available by Advertiser shall provide a

substantial benefit to AOL users, either by virtue of a meaningful price

discount, product enhancement, unique service benefit or other special

feature. Advertiser will provide AOL with reasonable prior notice of AOL

Special Offers so that AOL can market the availability of such AOL Special

Offers in the manner AOL deems appropriate in its editorial discretion.



5. AOL Quick Checkout. Advertiser will take all reasonable steps necessary to

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conform its promotion and sale of products through the Advertiser Site to

the then-existing commerce technologies made available to Advertiser by

AOL, including without limitation AOL's "quick checkout" tool which allows

AOL users to enter payment and shipping information which is then passed

from AOL's centralized server unit to Advertiser for order fulfillment

("AOL Quick Checkout"). AOL will make all reasonable efforts to provide

the tools for the Advertiser to enable the Advertiser Site with the AOL

Quick Checkout technology and functionality. Collection, storage and

disclosure of information which Advertiser provides to AOL, will be subject

to AOL's privacy



[*] = CERTAIN INFORMATION ON THIS PAGE HAS BEEN OMITTED AND FILED SEPARATELY WITH THE COMMISSION. CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPEC ...