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Advisory Services Agreement

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EXHIBIT 10.1 MADISON PARK, L.L.C.
30 East 71 st #1A
New York, NY 10021
(212) 717-0520
(212) 717-4263as of October 1, 2008 CONFIDENTIAL EZCORP, Inc.
1901 Capital Parkway
Austin, TX 78746Gentlemen:The purpose of this letter is to set forth the agreement and understanding as of October 1, 2008, between EZCORP, Inc. (" EZCORP" ) and Madison Park, L.L.C. (" Madison Park" ) regarding advisory services to be rendered by Madison Park to EZCORP (the " Agreement" ). 1. EZCORP hereby engages Madison Park to provide advisory services related to EZCORP' s business and long term strategic plan, as modified by EZCORP from time to time, including but not limited to the following: (a) Identifying, evaluating and negotiating potential acquisitions and strategic alliances; (b) Assessing operating and strategic objectives including new business development; (c) Advising on investor relations and relations with investment bankers, securities analysts and other members of the financial services industry; (d) Assisting in international business development and strategic investment opportunities that complement EZCORP' s business lines and strategic objectives; (e) Analyzing financial condition and results of operations, evaluating strengths and weaknesses of financial performance and recommending measures to improve performance; (f) Advising on dividend policy and corporate transactions such as stock repurchases, splits, recapitalizations and restructuring; (g) Providing briefings on business strategy to the Board of Directors from time to time as appropriate; and (h) Performing such other services as agreed between EZCORP and Madison Park. 2. Madison Park hereby accepts the engagement described in paragraph 1 above. As compensation for its services, EZCORP agrees to pay Madison Park an annual retainer fee of $2,400,000, payable in $200,000 monthly installments (the " Retainer" ).


3. The term of Madison Park' s engagement shall extend from October 1, 2008, through September 30, 2009. The Agreement shall terminate on September 30, 2009, unless terminated earlier as provided for herein. Paragraph 6 herein shall survive any termination or expiration of this Agreement. 4. EZCORP shall reimburse Madison Park for its out-of-pocket travel and entertainment expenses incurred in order to render the services contemplated to be provided by Madison Park pursuant to this Agreement. Any other expenses must be agreed to by EZCORP in advance. The expenses shall be documented in a similar manner applicable to EZCORP' s executive officers and paid by EZCORP within 30 days after receipt by EZCORP of a detailed invoice including supporting documentation. 5. Either party may terminate this Agreement with or without cause upon 30 days written notice to the other party. 6. Indemnification. (a) EZCORP agrees to indemnify and hold harmless Madison Park, its affiliates, the respective officers, directors, employees, consultants, associates and agents of Madison Park and its affiliates, and any person controlling Madison Park or any of its affiliates within the meaning of either Sections 15 of the Securities Act of 1933 or Section 9 of the Securities Exchange Act of 1934 (each an " indemnified person" ) in connection with this engagement from and against all claims, costs, expenses, liabilities, losses and damages (or actions in respect thereof) related to or a
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