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Personal Service Agreement Dated August 22, 1997

This is an actual contract by Just For Feet.
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This PERSONAL SERVICE AGREEMENT (the "Agreement") is made and entered into as of the 22nd day of August, 1997 by and between JUST FOR FEET, INC., an Alabama corporation (the "Company") and BART STARR, SR. ("Starr").

W I T N E S S E T H:
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WHEREAS, the Company and Starr previously entered into that certain Personal Service Agreement dated August 17, 1994 (the "Original Agreement") and now desire to terminate such Original Agreement and enter into this Agreement to utilize the services of Starr with respect to certain public relations and advertising efforts of the Company;

NOW, THEREFORE, in consideration of the mutual promises contained herein and other good and valuable consideration, the receipt, adequacy and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:

1. Termination of Original Agreement. The Company and Starr hereby
--------------------------------- terminate the Original Agreement, which shall be of no further force or effect whatsoever.

2. Personal Appearances. Starr agrees that during the term of this
-------------------- Agreement, he will make approximately ten (10) to twelve (12) personal appearances annually on behalf of the Company. For purposes of this Agreement, "personal appearances" shall include attendance at new store grand openings and other store promotional events as shall be agreed upon by the Company and Starr for the purpose of greeting visitors and customers and providing autographs. The Company and Starr shall cooper
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